top of page

Privacy Policy

This Privacy Policy defines the manner in which Equilibrium Point IOT, Inc. (“EQPIOT”, “we”, or “us”) collects, uses, maintains and discloses information collected from users (each a “User”, or “you”) on (the “Website”) and via the Products and Services we offer.  By visiting or using the Website, ordering or using the Products and Services, or by otherwise providing information to EQPIOT, you agree to this Privacy Policy. If you do not agree with this policy or all of its terms, please do not do any of the foregoing. It is important that you read and agree to this Privacy Policy before doing so.

EQPIOT reserves the right to make changes to this Privacy Policy at any time without prior notification to you or approval by you. Continued use of the Website and/or Products and Services once these changes are announced will confirm your approval of, and agreement to, any and all such changes.  When we make changes to this Privacy Policy, we will list the revision date at the top of this page. We encourage you to frequently check this page for any changes. You acknowledge and agree that it is your responsibility to review this Privacy Policy periodically and become aware of modifications.

Please see the EQPIOT Terms of Use also on the Website for other important information, obligations, requirements, and definitions.

Our Privacy Policy does not apply to products or services offered by other companies, individuals or business partners, or to information that you provide or that is collected by third parties using our technologies. These third parties may have their own privacy policies, which we encourage you to read before providing information to them.

This policy describes:

  • How personal information is collected and what is collected

  • How we use and share such information

  • The security procedures in place to protect the unauthorized disclosure and use of your personal information

  • What options we offer to manage this information, including how to request access, update or delete it.

How Information is Collected and What Is Collected

We collect information from you in a variety of ways, including, but not limited to, when you browse or visit our Website, register on or use the Website, configure and use the Products and Services, place an order, or respond to a survey or other communication from us. For example, we and our third party service providers will ask you to provide personal information such as your name, address, email address, mobile number, and credit or debit card information as part of registration, ordering, and other business transactions.

Other personally identifiable information we may collect includes: device-specific information (such as your operating system, mobile phone network, mobile device ID, and other device-specific unique device identifiers such as your computer’s internet protocol address), specific geographical location and your browsing and interaction habits. Our Website may use “cookies” or similar technologies to personalize and otherwise enhance your experience or to deliver the Products and Services. A cookie is a small file placed on your device or computer to help us track Users and usage patterns. It may be possible to refuse to accept cookies by activating the appropriate setting on your browser or mobile device. However, if you select this setting, you may be unable to access certain features or parts of the Website.

When you visit or use the EQPIOT Website, we and our third-party service providers automatically log website analytic data, including but not limited to browsing activity, browser type, the services you use, IP addresses, page view order, page view duration, personal preferences, and other websites you’ve visited.

If you are using our Products and Services to monitor your onsite systems, you will need to identify these systems, and provide information including but not limited to their physical location and IP addresses, login, password, and other system access information, as well as network and corresponding network passwords.  If the Product and Service you use involves monitoring of business and operational information such as uptime, downtime, throughput, levels, prices, sales, and costs, you will need to provide us access to each system that stores this information. EQPIOT and our third party service providers will have access to these systems and will store this information to provide you with this service.  You acknowledge our need and use of this information to provide the Products and Services.

You may choose to contribute, post and otherwise interact on the EQPIOT community boards and forums on the Website. You will have the opportunity to choose what information (other than your User name which is not optional) you would like to make public. You may choose whether to display or give out your contact details and other personally identifiable information on the Website.  We may retain this data and the content of these interactions for later use.

You may provide payment details when purchasing Products and Services from EQPIOT. We utilize Amazon Pay for payment processing which is a PCI compliant third party provider. No EQPIOT employees have access to the credit card details you enter into Amazon Pay.

At times EQPIOT may collect information from third-parties that use our Products and Services. They may provide us with Personal or Anonymous Data that we will use to continue to improve these offerings.

How We Use and Share Collected Information

EQPIOT uses collected information to provide our Products and Services to you, in accordance with our Terms of Use.  We use this information to better understand our customer’s interactions with our Website, and how our customers use our Products and Services. EQPIOT also uses collected information to improve the Website and our Products and Services.  We use this information to provide customer service, troubleshoot, and to communicate with you about the status of our Products and Services and the systems that they monitor for you.  We may also use this information to communicate with you about new offerings, promotions, and events.

We share personal information collected with third parties that assist us in supporting us in providing our Products and Services, in understanding how you use our Website, and to provide advertising services to us and on our behalf. These third parties are obligated to protect the information they process on our behalf in accordance with our policies and applicable law, and include but are not limited to: Amazon Pay, Amazon Login, Amazon Web Services, MixPanel, Google Ads, Google Analytics, and WooCommerce.

Specifically, EQPIOT collects, uses, and shares personal information for the following purposes:

  • Accepting orders and processing transactions – we use the information you provide to process and fulfill your orders. We do not share this information with outside parties except to the extent necessary to provide the service.

  • Provide the Products and Services and communicate with you – Your email address and mobile phone number will be used to send you information and updates pertaining to your order. It also may be used to respond to your inquiries. You will receive an automated email and/or text messages if a system or sensor we are monitoring for you indicates an alert is needed if you have subscribed to a Product and Service that includes this service and provided the relevant contact information.  You will receive emails that may include company news, updates, related product or service information, etc. If at any time you would like to unsubscribe from receiving future emails or text messages, we include unsubscribing instructions at the bottom of each communication (or you may contact us via the Website).

  • Improving customer service –  collected information helps us to more effectively respond to your customer service requests and support needs.  For example, we and our third-party service providers use this information to be more responsive to Users’ support requests, and our engineering team can be more efficient in resolving bugs and improving the user experience

  • Improving the Website, Products, and Services – we continually work to improve our offerings based on the information and feedback we receive from you.

  • EQPIOT may collect and create anonymous data by excluding personally identifiable information. We reserve the right to use such anonymous data for any purpose and disclose it to third parties at our sole discretion

  • Protecting our rights or complying with legal process – we may disclose your personal information to enforce applicable Terms of Service, including investigation of potential violations; detect, prevent, or otherwise address fraud, security or technical issues; to comply with any court order, legal process, or respond to any valid governmental or regulatory request; or to protect EQPIOT’s rights or property or the safety of EQPIOT, our customers, employees, or others.

  • Sale or merger – If another company acquires EQPIOT or our assets via a merger, acquisition or sale, that company will possess the information collected and will assume the rights and obligations regarding it as described in this Privacy Policy.

  • Marketing other products and services to you – We may use your personal information in association with third-party vendors, marketing firms or other companies to market or sell other products or services, whether from EQPIOT or others. For example, through Google Ads and Google Analytics, we create audiences based on specific User demographic information interest data, and behavior, and share these lists with Google Ads. We also use demographic and interest data in analytics reports to create automated profiles for marketing purposes. We create market segments based on this data. We and our third-party vendors, including Google, will use this information to show you ads on sites on the Internet. We may also use cookies to serve ads based on your past visits to our Website. If you provide us with your email address or mobile phone, you consent to receive emails, text messages, phone calls and automated prerecorded messages from us.  These communications may be informational or promotional in nature.  For example, we may send you alerts when a system we are monitoring for you is down or needs resupply.  Or we may send you an announcement about a new product offering or an upcoming event.   You may unsubscribe from these communications by accessing the opt-out included with each message or contacting us via the Website.

We retain the information we collect for as long as we needed for the above mentioned legitimate business purposes.

By providing your email and mobile phone number to EQPIOT, you acknowledge and consent that EQPIOT may contact you using emails, automated text messages, and pre-recorded automated calls.  The content of these calls may be informational or marketing/promotional in nature. This consent may be removed by selecting the unsubscribe option included in EQPIOT communications, but until such consent is revoked, you may receive such communications on a continuing basis.

How We Protect Your Information

We adopt commercially reasonable administrative and technical measures for data collection, storage, and processing of information, to secure and protect against unauthorized access, alteration, disclosure or destruction. For example, we use Secure Socket Layer (SSL) encryption on the Website and all traffic to and from Amazon Web Services IoT is encrypted over Transport Layer Security (TLS).

While we use security measures to protect sensitive and personal information transmitted online, please be aware that no security measures are perfect or impenetrable.

Your Options for Accessing, Updating or Deleting Your Personal Information

You may log in to the Website to review and update your registration information. You may also delete your account at any time. Most data requests on your registration page will be updated automatically. Otherwise, we will make commercially reasonable efforts to provide you with reasonable access to your personal or other account information we maintain within 30 days of receipt of your request. If we cannot honor your request within 30 days, we will notify you and provide an estimated date and explanation of the delay. You also have the right to opt-out of the use of cookies for marketing purposes by selecting your preferences through Google Ad Settings or NAI opt-out pages at the links below.

Also, certain states permit Users who are residents to request certain information regarding our disclosure of personal information to third parties for direct marketing purposes. To make such a request, please send an e-mail to the contact information below with “Marketing Privacy Request” in the subject line and your full name, email address, postal address and specific services you have used in the body of your email.

Your Cookie Preferences and Do Not Track Signals

Children’s information

Our Website is not intended for children under the age of 13, and we will not knowingly collect any information from children under 13.  If you are under the age of 13, please do not use the Website or any of our Products and Services.

United States Law

EQPIOT operates in the United States of America, under U.S. law. Any information you choose to send to this Site or EQPIOT will be transferred to EQPIOT in the U.S., and its service providers, subject to the laws of the United States. Some jurisdictions, such as the European Union, do not consider the U.S. legal system to offer protections that are “adequate” in their judgment. If you do not wish your information to subject to U.S. law, please do not send it to EQPIOT.

EQPIOT does not intend to offer its Product and Services in any jurisdiction where the offering of same would be contrary to applicable local law, and any such offer of Products and Services is void if illegal under applicable law.

Contacting us

If you have any questions or concerns about this Privacy Policy, the practices of this Website, or your dealings with this EQPIOT, please contact us at:

39 Harrison St.
Newton, MA 02461

bottom of page